We’ve all opened the app just to check it out and 2 hours later we’re still sat on the sofa watching video after video. TikTok brought a new meaning to video content, but how can you use it to promote your personal training? Below we discuss exactly that, and how to WIN on TikTok. As TikTok is a new-ish app, it’s easier to grow organically than on Instagram or YouTube. So all of the promotion tactics below don't cost money, but definitely time. The more time you spend on TikTok, engaging with other users and posting content, the more the app will like you and push your content.
Find your niche
TikTok has a reputation for being for the Gen z’s and younger. Although they were the ones who started using it first and are definitely the bigger audience, there are still huge numbers of users who are older with different interests. As always, understanding your audience is essential, however in this case go a little deeper and find out what they’re watching and searching on TikTok, as it may be different to what you expect.
Trends
The secret to TikTok success is trends. Even if your fitness content doesn’t align obviously with trends, make it! There’s always a way to use trending sounds in a relatable way for your audience.
The playlist feature </strong>TikTok introduced a playlist feature where you can organise your content into categories or ‘playlist’. This helps organise your profile for your audience so they know where to find different types of your content. As a lot of your content will be educational, having a playlist is essential.
Expert advice
TikTok is a sea of content. Full of people spreading wrong information. The users are fully aware of this and therefore stating your expertise or qualifications is important when posting educational content.
Engage with other users
Collaborations on TikTok are a great way to get your content to a wider audience. ‘Stitching’ videos can allow you to use other users' content to increase your variety in content. Another great way to engage users is to answer questions in your comments, with a video reply.
It’s story time
One common theme on TikTok is storytelling. It’s a great way to engage your audience and get them hooked on your account. This can be anything from before and afters, your own fitness journey, motivational stories and more.
Hashtags are key
This may seem obvious but many people have abandoned hashtags on other apps. But for TikTok they’re still highly used by both viewers and content creators. So don't be afraid of ‘over doing it’ with the hashtags. You want your content to reach the right audience and hashtags will do this.
